Brand Stories
Written to get a clear picture of Innsbruck. Anyone reading this knows their way around:
Alps instead of anti-ageing
Innsbruck. Stay young longer here.
Innsbruck, the royal seat in the Alps, is now known as Austria's center of longevity. According to statistics, the city of Emperor Maximilian 1 is one of the regions with the highest life expectancy, where residents can keep fit all year round. That's why everyone here is constantly on the move. Be it the student who rides her bike through the city to the lift with her skis on her back, or the 85-year-old Innsbruck resident who still climbs a mountain from the city every day. In Innsbruck, nature simply begins around every corner and every path leads to the great outdoors.
The city on the sunny side.
Innsbruck. Where people actively focus on the future.
If you live in Innsbruck, you live with the mountains and the weather. As Austria's sunniest capital, you know there is always sun in January. On the slopes, on the Inn, on faces. Many people are out and about on foot, on skis or by bike between the mountains and the city, cars become a minor matter. Today, the Olympic city is carrying its Olympic spirit into climate protection: together with its citizens, it is reacting actively and innovatively to the heat. To this end, it measures its own Alpine climate, records cold air currents and heat spots, plants shade, cools squares and is thus the real laboratory of the future, where the Alpine region is being researched.
Future Lab with a mountain backdrop
Innsbruck. Where knowledge meets culture and nature.
Innsbruck is the centuries-old cultural and university city in the Alps, home to the Festival of Early Music as well as world-class quantum physics research. In this unique location, in the middle of a massive mountain landscape, modern life pulsates with a commitment to tradition, progress and closeness to nature. This is the only place where valley universities, faculties, theaters, family-run businesses and trendy bars are so close together. Together with Innsbruck residents, international students, researchers and cultural personalities, they shape the active, cosmopolitan cityscape.
Here you carry your skis on your bike and the world in your rucksack.
In Innsbruck, nature is always on your doorstep. People meet outside here, not inside: on the mountain, in the forest, in the meadows, at the quarry pond. Everywhere you look you see people with skis on their bikes, mountain bikes on the bus, climbing ropes in their rucksacks. Sport is the normal glue here. At the same time, history, culture, the university, MCI and thousands of students characterize the residential city in the Alps. They bring knowledge, world-class research and new perspectives to everyday life. The fact that Austria's sunniest capital has its own climate chapter with "Klimatop", "Kaltluftbahnen" and "Let's beat the heat!" makes the inhabitants proud. Just like the mix of individual stores, market halls, pubs and small clubs in the old town. They all contribute to the alpine-urban joie de vivre that can be felt everywhere in Innsbruck.